BRIEF
To design a visual identity for Sonorama, a well-known record store in Montreal.
context
Record stores have a long-standing history, gaining popularity in the late 60s, and their unique sound and collectability have continued to be appreciated over time. In recent years, a resurgence in popularity among younger generations has led to a renaissance for record stores. To cater to this new audience while remaining accessible to every generation, Sonorama is seekingto refresh their visual brand.
approach
The tone of the new brand identity was one of the main center points of this project. Aimed to be more casual, friendly, and approachable, a logo with the same qualities had to be designed.To achieve this, a sans-serif font was used for the main logotype, accompanied by a variety of “S” designs representing each of the store’s diverse music genres. A color palette, including a vibrant red, was incorporated into the brand as well. This visual language was then used throughout different application catered to the target audience, like social medias posts and stories, merch, and signage.
outcome
This project was very formative because it enables me to consider different aspect of design and expand my knowledge, which would inform me in my future work. It also allowed me to have fun while creating, resulting in a successful visual identity.
brand assets
envelope
metro ad
Billboard ad
poster series plastered
instagram posts & stories
storefront
entrance
Store signage
store environment
record dividers
record wrappers
shopping bag
stickers
shipping box
t-shirts
hoodies
tote bag
hat
beanie
record carrier
Posters
website
BRIEF
To design a visual identity for Sonorama, a well-known record store in Montreal.
context
Record stores have a long-standing history, gaining popularity in the late 60s, and their unique sound and collectability have continued to be appreciated over time. In recent years, a resurgence in popularity among younger generations has led to a renaissance for record stores. To cater to this new audience while remaining accessible to every generation, Sonorama is seekingto refresh their visual brand.
approach
The tone of the new brand identity was one of the main center points of this project. Aimed to be more casual, friendly, and approachable, a logo with the same qualities had to be designed.To achieve this, a sans-serif font was used for the main logotype, accompanied by a variety of “S” designs representing each of the store’s diverse music genres. A color palette, including a vibrant red, was incorporated into the brand as well. This visual language was then used throughout different application catered to the target audience, like social medias posts and stories, merch, and signage. The experience of working on this project was beneficial because itinvolved various stages and expanded my approach to design.
outcome
This project was very formative because it enables me to consider different aspect of design and expand my knowledge, which would inform me in my future work. It also allowed me to have fun while creating, resulting in a successful visual identity.
