sono -

rama

Branding

Business cards

BRIEF

To design a visual identity for Sonorama, a well-known record store in Montreal.

context

Record stores have a long-standing history, gaining popularity in the late 60s, and their unique sound and collectability have continued to be appreciated over time. In recent years, a resurgence in popularity among younger generations has led to a renaissance for record stores. To cater to this new audience while remaining accessible to every generation, Sonorama is seekingto refresh their visual brand.

approach

The tone of the new brand identity was one of the main center points of this project. Aimed to be more casual, friendly, and approachable, a logo with the same qualities had to be designed.To achieve this, a sans-serif font was used for the main logotype, accompanied by a variety of “S” designs representing each of the store’s diverse music genres. A color palette, including a vibrant red, was incorporated into the brand as well. This visual language was then used throughout different application catered to the target audience, like social medias posts and stories, merch, and signage.

outcome

This project was very formative because it enables me to consider different aspect of design and expand my knowledge, which would inform me in my future work. It also allowed me to have fun while creating, resulting in a successful visual identity.

Stationery
Animation of brand assets

brand assets

Enveloppe

envelope

Metro Ad

metro ad

Billboard Ad

Billboard ad

Poster plastered on wall

poster series plastered

Social media ads

instagram posts & stories

Storefront

storefront

Writing on a wall

entrance

Inside Signage

Store signage

Inside of the store

store environment

Record dividers

record dividers

Record wrappers

record wrappers

Paper shopping bag

shopping bag

Stickers

stickers

Shipping box

shipping box

T-shirts

t-shirts

Hoodies

hoodies

Tote bag

tote bag

Hat

hat

Beanie

beanie

Record carrier

record carrier

Animation of posters

Posters

Animation of the website

website

BRIEF

To design a visual identity for Sonorama, a well-known record store in Montreal.

Animation of the brand assets
Enveloppe
Stationery

context

Record stores have a long-standing history, gaining popularity in the late 60s, and their unique sound and collectability have continued to be appreciated over time. In recent years, a resurgence in popularity among younger generations has led to a renaissance for record stores. To cater to this new audience while remaining accessible to every generation, Sonorama is seekingto refresh their visual brand.

Metro ad
Animation of the posters
Social media ad

approach

The tone of the new brand identity was one of the main center points of this project. Aimed to be more casual, friendly, and approachable, a logo with the same qualities had to be designed.To achieve this, a sans-serif font was used for the main logotype, accompanied by a variety of “S” designs representing each of the store’s diverse music genres. A color palette, including a vibrant red, was incorporated into the brand as well. This visual language was then used throughout different application catered to the target audience, like social medias posts and stories, merch, and signage. The experience of working on this project was beneficial because itinvolved various stages and expanded my approach to design.

Writting on a wall
Inside of the store
Record wrapper
Stickers

outcome

This project was very formative because it enables me to consider different aspect of design and expand my knowledge, which would inform me in my future work. It also allowed me to have fun while creating, resulting in a successful visual identity.

T-shirts
Hoodies
Tote bag